Liverpool have been taken a long way by their owners, Fenway Sports Group, but the next stage of the US group’s plan is becoming clear.
After drawing RB Leipzig in the Champions League last-16, there has been much talk about the Red Bull group and the way that the energy drinks brand has successfully taken its football clubs to the top.
And that route of multi-club ownership is where Liverpool will almost certainly head next.
“[The Red Bull model] is a model which ultimately other clubs will follow because in terms of market value,” said the ECHO’s business of football writer Dave Powell on a Red Bull x Liverpool podcast special from Blood Red.
“It is phenomenal the amount of increase they get to see on players, and they also get first dibs on some of Europe’s brightest and best – Dominik Szoboszlai is the example of that.
“The benefits are being able to develop talent and there is a better talent pathway.
“Clubs would rather develop their players in European leagues, whether that is Segunda B or things like that, because it is more competitive than U23 football.
“Then there is the benefit of sharing data analytics, medical things, and things like that. The whole operation can share best practice.
“Leipzig have been able to spoil the party at the top of the Bundesliga without having to outlay too much because they have a conveyor belt of talent that is unlike any other.”
Finding value in the transfer market, recruiting the best young talents around and learning from other clubs in other regions are all things that Liverpool already do.
Listen to the full Red Bull x Liverpool podcast from Blood Red by clicking HERE
So finding a way to do them more frequently with a better, more streamlined and refined approach is an obvious step to take to evolve and become even more successful.
That is where speculation surrounding Billy Beane and the RedBall investment group came from, with the benefits to that well beyond just the initial financial boost.
While that deal has broken down because the group could not accumulate enough capital to finance a move, something similar remains on the table for Liverpool in the short to medium term.
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“I don’t think it was a part of the FSG plan but I think it is now – because they probably see [the advantages],” Powell added.
“They count the pennies more than any other Premier League club, which is good in one sense because it allows them to ride out the implications of a global pandemic much better and they are in rude health financially.